As it's the silly season again I couldn't help musing on one of Peter Day's In Business programmes on BBC Radio 4 some time ago. In 'Now Wash Your hands Please', Val Curtis of the London School of Hygiene and Tropical Medicine in London declared that the single most cost effective intervention to save lives in developing countries is washing hands with soap. As many as one million lives could be saved every year, which is more than Aids and malaria kill each year put together.
There is a not inapt analogy. Did you know that in developed English-speaking countries millions of children could have been prevented from being illiterate by the simple expedient of being taught linguistic phonics?
Wash away illiteracy today with a daily immersion in phonics!